The Notion Story
The word “NOTION” means an idea, an impulse and a desire.
It outlines something we stand for, which is creating new products which are beautiful and different.
We believe that fashion has two purposes: comfort and love. Beauty comes when fashion succeeds.
We are based out from London, the worlds young fashion capital.
Inspired by the aspirational lifestyles of worldwide influencers; we aim to fulfil every girl’s shoe desires
by delivering the latest styles.
So get ready to step into our shoes and create a statement.
Be a #Desirablegirl. Be a #Notiongirl